The personal data and consent layers for AI, apps, and the web. Declared intent from real consumers — not surveillance signals.
The $835B digital advertising economy is built on surveillance data that consumers hate, regulators are killing, and AI is rendering worthless.
Customer acquisition cost has increased 60% in 5 years as signal quality degrades
Poor data means brands can't keep customers — ~40% churn annually
Digital ads convert at 2-5% — 95%+ of spend is wasted on the wrong people
Synthetic profiles and AI-generated traffic will make up 50%+ of digital signals by 2027
Profila replaces surveillance with explicit, consented, revocable, compensated relationship data — owned by the consumer.
Consumers create a single declared-intent profile — real preferences, real budgets, real timelines. No guessing.
All personal data stays in the consumer's encrypted vault. They control what gets shared, with whom, and for how long.
Profila governs which AI agents and brands can access what data — GDPR and EU AI Act compliant by design.
Brands pay only when consumers click. Consumers earn up to 50% of CPC revenue. Zero waste. Total alignment.
$124T in purchasing decisions will flow through AI agents — they need governed, consented personal data.
GDPR, EU AI Act, CCPA — consent infrastructure is now mandatory, not optional.
Third-party cookies are dead. Chrome, Safari, Firefox — every browser is cutting off surveillance tracking.
87% of consumers say they'd switch brands over data privacy concerns.
Brands paying 5-10x more for verified first-party data than inferred third-party signals.
AI purchasing agents go mainstream in 2026-2027. Whoever owns the consent layer captures the market.
"We're the generation that actually has money, and we're invisible to marketers chasing Gen Z."
"I'd share my real preferences with brands if they paid me for it instead of stalking me."
Every AI agent making purchasing decisions needs governed, consented personal data. Profila provides both the data and the permission.
Claude, GPT, Gemini — automate purchasing decisions
Profila App + Brand SDK + Browser Extension
Governs which offers reach which consumers based on declared intent
Governs what data AI, apps, and the web can legally access
Declared intent, preferences, boundaries — consumer-owned
Generates, maintains, consents, and declares their intent
Consumers own their profile. They choose what to share, with whom, and can revoke at any time.
Every data exchange is explicitly consented, GDPR and EU AI Act compliant by design.
Every AI agent needs governed, consented personal data. Profila provides both.
Consumers earn up to 50% of revenue. Financial incentive keeps data fresh and honest.
More consumers = better matching = higher conversion = more brand spend = more consumer rewards = more consumers.
Real preferences, real budgets, real timelines in their vault
Declared intent matched to brand offers — no surveillance
10-50x better conversion than programmatic advertising
Up to 50% of CPC revenue drives more participation
Brands pay/month for access to Profila's declared-intent marketplace. Tiered by audience size and vertical.
$5-200 per verified click. Brand pays only when consumers engage. Consumer earns up to 50% of CPC revenue.
Highest CPC ($50-200). 3 paid pilots. Prove unit economics in 90 days.
Expand to premium lifestyle verticals. Self-serve brand dashboard. API partnerships.
Open platform for any vertical. Consumer data marketplace. AI agent integrations.
Global digital advertising + first-party data infrastructure
Programmatic + intent-based advertising in key verticals
Achievable share within 5 years in auto, luxury, lifestyle, leisure
Salesforce, Adobe, Oracle — built on brand-controlled data. Can't flip to consumer-sovereign model without cannibalizing existing revenue.
Bombora, 6sense, ZoomInfo — infer intent from behavior signals. Profila has explicit, declared intent. Fundamentally different data quality.
Too technical, no consumer adoption, no brand monetization path. Profila abstracts complexity behind a simple consumer app.
Consumer-owned data. Explicit consent. AI agent compatibility. Performance-based pricing. Revenue share with consumers. GDPR/EU AI Act compliant by design. No existing revenue to cannibalize.
$224B ad revenue depends on surveillance. Consumer sovereignty destroys their model.
$131B in ad revenue from behavioral tracking. Can't give consumers control.
Privacy as marketing, not infrastructure. No data marketplace, no brand tools.
$34B in CRM. Consumer-sovereign data undermines their entire data cloud.
3 paid pilots with premium automotive brands. Prove declared-intent CPC model converts at 10-50x programmatic. Target: 5,000 active consumer profiles, $500K+ ARR, 3+ renewing brand contracts.
Direct sales to CMOs and VP Digital at luxury auto brands. White-glove onboarding. Custom intent taxonomy for automotive purchasing journey.
Expand into premium lifestyle verticals — luxury travel, fine dining, high-end fashion, wellness, and experiential leisure. Self-serve brand dashboard. API partnerships with lifestyle CRM platforms. Target: 50,000 consumer profiles, $5M+ ARR.
5,000+ active profiles — 3+ renewing brand contracts — $500K+ ARR run rate — 5-15% CTR — positive unit economics. Hit these in 90 days → raise $15-25M Series A at 4-6x revenue multiple.
| Metric | Year 1 | Year 2 | Year 3 |
|---|---|---|---|
| Consumer Profiles | 5,000 | 50,000 | 500,000 |
| Brand Partners | 3-5 | 25-50 | 200+ |
| ARR | $500K | $5M | $25M+ |
| Gross Margin | 45% | 55% | 65% |
Serial entrepreneur. Built and sold multiple companies. Deep expertise in consumer experience, digital transformation, and go-to-market strategy.
Privacy law, GDPR, EU AI Act compliance. Ensures every data exchange meets the highest regulatory standards globally.
Consumer experience and product strategy. Deep understanding of what makes consumers engage and share data willingly.
Brand building, consumer acquisition, and growth marketing. Experience scaling consumer platforms from zero to millions of users.
Enterprise sales and brand partnerships. Track record closing $1M+ contracts with Fortune 500 brands.
Next 90 days, candidates engaged. Seeking: AI/ML engineering leader with experience building consent infrastructure, data vaults, and matching algorithms at scale.
To prove declared-intent advertising converts, validate unit economics, and build the infrastructure layer for AI-era consumer data.
50% revenue share creates direct financial incentive. Pilot proves willingness to participate.
Auto brands already pay $50-200 CPC for lower-quality leads. Declared intent is strictly better data.
Incumbents are structurally disincentivized — consumer sovereignty destroys their surveillance revenue.
"The AI economy will be built on consent infrastructure. Whoever provides the data layer that AI agents trust — with consumer permission — captures the most valuable position in the next era of commerce."